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September 2024 releases on La Place de Bordeaux: Report
More than 120 fine wines will be released in the coming weeks as part of the September 2024 Beyond Bordeaux campaign.
This second tranche of international releases, or Hors Bordeaux, follows the 60 wines launched on La Place de Bordeaux by négociants in March.
This September marks one of the few occasions since the campaign began in 1998 that very few new wineries will debut on La Place.
As margins are squeezed and the global economy remains precarious, it makes sense for négociants to consolidate the Beyond Bordeaux producers they currently work with before casting the net wider for more newcomers.
However there are numerous expanded offerings – including library releases – from existing estates selling on the famous international marketplace, and the quality and diversity of this year’s offer has never been as high.
Wines from 33 regions are now represented, across 12 countries: Argentina, Australia, Austria, Chile, China, Germany, Hungary, Italy, New Zealand, Spain, South Africa and the US.
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From the négociants
Jean-Quentin Prats, CEO of Joanne Rare Wines, which sells more than 100 Hors Bordeaux wines, agreed that consolidation was important.
‘Particularly in this increasingly complex market, we want to focus on our existing partners and the quality of their distribution.’
‘But there are wines I would like to see more of,’ he said. ‘And those that I expect to see more of in future are from other French vineyards outside of Bordeaux.’
‘There are still many wine regions, like the Loire, Alsace and Jura, that have a very traditional way of distribution which I feel are missing out on opportunities in international markets. I’d like to help them grow and I hope, in time, they can be attracted to the model we propose via La Place.
‘Not least because consumers’ tastes have changed so much,’ Prats added. ‘The demand is for more white, rosé and fresher red styles – all wines that these regions specialise in. So I’m sure we will see producers from these areas, and more white wines in general, join La Place in the next few years.’
By : Tina Gellie
September 6, 2024
